Hi, I'm Njoki
Jo, if you like!

I’m a UX designer with a degree in psychology and 6+ years designing products, design systems, and accessible experiences. I work where empathy meets evidence: understanding how people really think and feel.

I enjoy exploring the link between empathy, creativity, & understanding user problems in order to provide novel solutions.

Driven by the idea that people are incredibly diverse, I strive to use innovative problem-solving and human-centered design to create productive and effective design experiences that are, importantly, accessible and inclusive for an array of demographics. I truly believe that there is a missing link where differently-abled people intersect, and in order for that gap to be filled, it’s important to design with them in mind:

We need to strive to craft enjoyable user experiences as well as we can.

At my core, I am a multi-disciplinary designer and am able to grasp user needs & approach the design process with compassion, making sure that what I produce enhances people’s lives.